How Harley Stock Could Roar Back

By Michael Brush

Harley-Davidson shares have taken a bumpy road downward, partly due to subprime loans. But investors who buy now could soon find themselves in Hog heaven.

It turns out that loans made to iffy borrowers aren’t just taking down housing stocks.

Since late February, troubles with dodgy loans have contributed to a painful slide of Harley-Davidson shares, taking the stock down more than 15%.

Here’s the problem: The iconic American motorcycle company has a financing arm that helps fans buy their pricey Hogs. Enthusiasts often pay $25,000 or more for custom bikes.

Harley-Davidson (HOG, news, msgs) finances about half the motorcycles it sells. Now, many of those customers are having a hard time keeping up with payments — and the company is getting less for the Hogs it repossesses because used bike prices have been weakening.

The problems may only get worse. As lending standards tighten because of concerns about low-end borrowers, sales growth could suffer. Somewhere between 10% and 15% of bikes sold last year were rolled out of the showrooms by subprime borrowers. Already, the company has taken 2007 earnings growth guidance down to 4%-6% — a hefty cut from the prior range of 11% to 17%.

This one-two punch has Harley-Davidson investors racing to get out of the stock. Since late February, they’ve driven it down to $59 from above $70.

The road to Hog heaven

At some point, though, enough will be enough, and I think we are almost there. To be sure, traders could push Harley-Davidson stock down even more on worries that the company may announce bad news with its April 19 first-quarter earnings report. Read more…

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Harley Davidson Store Experience

By Low Jeremy

Visiting a Harley-Davidson store. Whether online or offline gives you choices of wide quantity. Ranging from motorcycles, motorcycles parts, clothes, accessories, jewelries, to merchandise with Harley-Davidson logo on it.

The company’s web site alone offers a wide array of products that will surely give every Harley-Davidson enthusiasts a collection of a lifetime. Sounds overrated? No, we are just telling the truth.

Take for instance the company’s official web site. The company’s web site has several pages to visit but let us focus on the products the offer. On the motorcycle, the site offers both the 2006 and 2007 Sportster, Dyna, Softail, VRSC and Touring. Genuine motor accessories are also offered. Other merchandises are sold. To be particular with these here are the following Harley-Davison items:

For men, there is the FXRG functional riding gear, leather collections, gloves, jackets, helmets, eyewear, boots, heated gear, rain gear, vests, shirts, chaps, pants, and other accessories for men. Large sizes are also catered.

For women, items available are FXRG functional riding gear, leather collections, gloves, jackets, eyewear, helmets, rain gear, heated gear, vests, shirts, chaps, pants, and other accessories.

There are also Harley-Davidson items for kids. These are rain suit, finger gloves, helmet, hog bank, and Harley-Davidson sticker book.

For collectors, items such as H-D rage, FXRG functional riding gear, denims, leathers, wet weather gear, cold weather gear, and warm weather gear are available.

Harley-Davidson can also be good as gift items. The site offers men’s perforated fingerless gloves, men’s FXRG midweight leather jacket, men’s stock leather jacket, men’s maverick leather jacket, men’s canal street rain suit, men’s fleece-lined denim jacket, men’s heritage jacket, men’s gear head cotton garage jacket, men’s torque leather jacket, men’s genesis leather jacket, men’s deluxe leather chaps, men’s defiance leather vest, different kinds of t-shirt designs and other item. There are also gift items for women and kids.

Other online stores also offer these products. More often than not, inventories are wider and choices are better. Prices may also be lower.

Auction sites also give better chances of getting Harley-Davidson items in low prices. Sites you are in control of the price at an auction site, it is sometimes better to shop here.

Speaking of savings, there are also Harley-Davidson stores that offer discounted Harley-Davidson product. All you have to do is to watch out for discounts so that you will get cheaper merchandise.

Harley-Davidson is not only limited to motorcycles so every time you visit Harley-Davidson store, you are given more items that you can take home.

Read our other article about Harley Davidson boots